Currently, Plateno Group operates 16 unique hotel brands, 3 customer-centric life style brands, 3,700 hotels & shops covering 300+ cities in China and 80 million membership loyalty program. Now, the company is expanding to Southeast Asia, Europe, Cuba, Korea, Africa and other overseas markets.

 

Primary brands for European market

7 Days Premium

AFFORDABLE PRICE, PREMIUM EXPERIENCE

Good quality does not have to come with a big price tag. ?Days Premium offers simple, functional and efficient spaces at a great price. Delivering basic comfort without compromising its warm hospitality makes ?Days Premium a viable proposition to meet a growing demand in the economy corporate and leisure stay markets for all.

DESIGN: Premium Modern
TARGET LOCATIONS: Urban/ Resort
MARKETING POSITION: Economy plus to midscale
NUMBER OF ROOMS: 85 - 500
GROSS AREA PER ROOM: 16-22m2

 

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PAI Hotels

The Best Solution For Independent Hotels

As the slogan "stay here stay different" suggests, PAI HOTELS provide guests with different experiences in each stay, encouraging guests to explore the infinite possibilities in journey, and in life.

DESIGN: Youth Trendy
TARGET LOCATIONS: Urban
MARKETING POSITION: Economy
NUMBER OF ROOMS: 40 - 100
GROSS AREA PER ROOM: 16-22m'

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Other brands

7Days Inn

CHOICE OF YOUTH

A no-frills offering for the adventurous contemporary minded audience looking for great value in vibrant locations. 7Days Inn combines comfort, connectivity and accessibility- everything that matters to the young at heart.

  • Value proposition for premium experience
  • Fresh design
  • Creative social spaces 

DESIGN: Simple t Functional
TARGET LOCATIONS: Urban
MARKETING POSITION: Economy
NUMBER OF ROOMS: 85 - 500
GROSS AREA PER ROOM: 16-22m2

IU Hotel

TRENDSETTING FUN

IU Hotel is the world's leading socially interactive hotel for the trend setters of today. Combining crisp design and comfort with a virtual on line 'hotel space' where social networking is the norm, where guests become friends, and our hotel is the place to make new acquaintances.

DESIGN: Youth Trendy Technology
TARGET LOCATIONS: Urban
MARKETING POSITION: Economy
NUMBER OF ROOMS: 85 - 500
GROSS AREA PER ROOM: 16-22m2

James Joyce Coffetel

COFFETEL-THE LIFE JOURNEY

Café/Coffee + Hotel = Coffetel. 
James Joyce Coffetel is the first brand to fuse cafe culture with hotel comfort. It aims to create a new lifestyle in which customers are connected to the hotel through the best coffee experience.
James Joyce was an Irish conscious novelist. The Coffetel evokes a tone of elegance and harmony and represents guests as wise, artistically romantic, emotional and rational travellers.

DESIGN: Coffee focus Traditional
TARGET LOCATIONS: Urban/Resort
MARKETING POSITION: Mid-scale
NUMBER OF ROOMS: 85 - 200
GROSS AREA PER ROOM: 15-25m2

Lavande

GOOD MORROW

When relaxation is of supreme importance, LAVANDE is the brand of choice. Nature lovers will be captivated by LAVANDE’s signature lavander fragrance, natural design tones and calming sound of nature. With LAVANDE, you can be right in the middle of bustling city centers and yet enjoy retreat-style relaxation. 

  • Innovative revenue model
  • Natural design

DESIGN: Lavender Nature Spa
TARGET LOCATIONS: Urban/Resort
MARKETING POSITION: Mid-scale
NUMBER OF ROOMS: 80 - 120
GROSS AREA PER ROOM: 22-43m2

ZMAX HOTELS

DARE TO BE FUN

ZMAX HOTELS are fun hotels designed for a growing generation of excitementseeking travellers. Every ZMAX HOTEL houses a ZOLO club where guests can plan their own parties. ZMAX HOTELS combines trendy designs, hip venues and social guest experiences all at an attractive price point.

  • Combines value with cost effectiveness
  • Active and happening offering by either in-house or third party operators
  • Innovative technology to engage in social activities

DESIGN: Fashion Trendy Social
TARGET LOCATIONS: Urban/Resort
MARKETING POSITION: Mid-scale
NUMBER OF ROOMS: 85 - 300
GROSS AREA PER ROOM: 24-32m2

Portofino Hotels & Resorts

A PARADISE FREES THE MIND. A HARBOR NURTURES THE SOUL.

Portofino Hotels & Resorts is the answer for luxury travel. This luxury collection of city hotels and resorts is perfect for guests who are used to luxurious lifestyles and exquisite service and facilities. Both city center and exotic resort locations make Portofino Hotels & Resorts a promising proposition that caters to the elite traveller keen on the finer things in life.

DESIGN: Luxurious Mediteranean
TARGET LOCATIONS: Urban/ Resort / Retreat
MARKETING POSITION: Luxury
NUMBER OF ROOMS: 85 - 300
GROSS AREA PER ROOM: 40-65m2

H12

“In 2011 a visionary Austrian hotelier created a unique mountain jewel out of a ski lodge. In 2014 the leading Chinese hotel company Plateno became part of the dream to grow the brand H12
to 30 unique Art and Lifestyle hotels globally within the next years. Iconic places, stimulating art and warm, relaxed yet efficient service will make friends out of our guests. Locally grown yummy food, our own wines and eclectic music create a synergic mix of the East and West.”

DESIGN: Art and lifestyle
TARGET LOCATIONS: Urban/ Resort / Retreat
MARKETING POSITION: New luxury
NUMBER OF ROOMS: 12 - 112
GROSS AREA PER ROOM: 40m2+

Maison Albar Hotel

This brand originates from the Albar family in France and enjoys acentury of legendary history. Since its first hotel opened in Paris in 1923, all of its hotels tell an engaging story, making the brand one of most popular in France. Wherever you are, this high-end boutique hotel concept never fails to make its guests fall in love with its classic French elegance and discreet attention to detail.

DESIGN: Traditional French elegance
TARGET LOCATIONS: Urban/ Resort
MARKETING POSITION: Luxury
NUMBER OF ROOMS: 40 - 120
GROSS AREA PER ROOM: 40-65m2

 

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