Search criteria



  • Cities of 100,000 inhabitants or more
  • Centrally located, B-locations within the cities ring road, in commercial hubs such as airports or exhibitions centres
  • Well frequented means of public transport and easy road access


  • Budget hotels (2-3 stars) for lease, management or franchise.
  • Operator free and brand free hotels
  • Minimum 70 rooms and more with a minimum net floor room size of 16m²
  • Breakfast area, no need for restaurant


  • Existing hotel
  • Conversion
  • Turnkey
  • Mixed use or part of a different scheme



To provide you with an meaningful analysis the following information from the object are needed:

  1. Address
  2. Room count
  3. Size of room
  4. Lease price
  5. If not existing hotel – schedule till delivery
  6. If existing hotel – current performance results for past 3 year



  • Long term; bank – and capital market suitable contracts regarding asset backing, balances and track record
  • 26m² GFAper room (calculated regarding the whole area).An area with 3,000m² GFAfor example results in 115 rooms
  • Minimum of 2,000m² - Maximum of 5,000m²
    • Mixed used combination or part of different scheme is possible
    • No ground-floor areas required; can remain usable for strong retail or gastronomy
    • No parking spaces required
  • Total cumulative costs per room exclusive property, inclusive FF&E at around 48,000€ per room


Our offer

As potential hotel operator we can offer the following:

  • A well versed operator
  • A competitive fee structure for management/franchise contracts
  • Quick respond and clear decision to your project
  • A modern brand concept, effective technology/sales concept
  • Access to Chinese tourists and the largest touristic market in the world

Flexibility in:

  • Room size and shape
  • Design
  • Façade
  • Visibility
  • Entrance solutions

Plateno Strenghts

Our powerful distribution system 

70% of our customers who stay in our • hotels book directly via our CRS.
64% of customers who book directly use mobile phone or tablet through our APP, website, and wechat.
Just 30% of our customers come from OT As or walk-in.

International sales & marketing 

Our sales and marketing program targets leading market segments with a strong focus on global, regional and each domestic market. The advantages of our approach are: Booking website

  • Globally negotiated OTA rates
  • Access to our 80 million loyalty members
  • Partnerships with elong and Ctrip
  • Access to our ten million Plateno Trip APP and Facebook fans
  • Local sales and marketing teams
  • Room rate and revenue management
  • Flexibility of approach
  • Secure best results using our in-depth local market understanding

Our development expertise

Our strategy is to develop domestic,regional and global networks of hotels and resorts, providing economies of scale that can bepassed onto our owners and our guests.

Plateno looks for hotels that fall into a specific market niches:

  • Upscale and mid-scale hotels and resorts
  • Value and economy hotels and resorts
  • Optimal room count
  • A comfortable and safe contemporary life style experience
  • A property that reflects our core
  • Asian hospitality in every way

Plateno provides hotel owners with:

A Brand Name
Plateno brands are recognized brand names in the industry with dedicated brand management teams. Plateno has a proven reputation and a track record and is well recognized in both business and leisure market segments.

With our highly qualified and experienced personnel, Plateno delivers uncompromising quality and operational standards and low operating expenses.

Operatlng Pollcles
Our comprehensive policies cover operations, finance & budgeting. purchasing. human resources & procedures minimizing operating expenses and bring superior results
to each hotel we operate.

Operational Structure
Plateno is run on by a “hands-on” executive team providing support services in the areas of
development, operations, finance and administration, technical services, human resources, sales, marketing, product development, reservations and IT.

Property Inspection
Nothing is more important than customer service, property cleanliness, and the safety of our
guests and associates. We work hard at meeting the needs of our clientele and at providing them with a safe, clean and comfortable home away from home.

Technical Assistance
Plateno offers project management advice and expertise in hotel development, drawing from a wide-ranging experience and successfully executed hotel developments. Each detail, from initial marketing surveys and product design, through purchasing, equipment and systems installation, is professionally managed.

Business Planning and Supervision
All hotels operate through our company reporting systems, which provide strong corporate financial and procedural controls to monitor operating results and maximize performance and results. Regular visits are made to all hotels by operations, sales and marketing, engineering and training personal to ensure owner and corporate objectives are being met.

Food & Beverage
We pride ourselves on our expertise in food and beverage operations. We develop our restaurants based on well-researched themes attractive to both guests and reflective of the
local market. We see it is a profit-producing department.

Our procurement team supports owners in new developments and renovations for managed properties. Support includes new purchasing agreements, furniture, fixtures & equipment (FF&E), operating supplies, telephone and computer systems, and installation of a comprehensive PMS solution.

Our development & marketing support

Plateno Hotels Group approach to evaluate any new development project includes:

  • Effective assessment of location from an operators point of view, including site visit
  • Evaluation of existing and future competition, target market and demographics
  • Assessment of feasibility study and SWOT analysis
  • Establish profitable financial modeling to achieve expected investors yield
  • Offer competitive commercial terms with simple contract structure to fast track successful deal closure for both parties
  • Provide technical services based on efficient building & design specifications
  • Reduce costs of investment, based on a fast and flexible approach
  • Implementation of innovative brand and technology standards to provide a guest experience superior to the competition

Sales & Marketing Strategy
Our sales and marketing program targets leading market segments with a strong focus on global, regional and each domestic market. The advantages of our approach are:

  • Room rate and revenue management
  • Flexibility of approach
  • Fast-track responses in according to local market conditions
  • Securing the best results using ourin-depth local market understanding
  • Our local focus on core MICE segments

Quality Control
We recognize the advantage ofa quality management approach to everything we do. Emphasis is placed on total customer satisfaction to ensure success while underscoring our promise in both meeting and exceeding the customer expectations, the driving force in our approach to business.

Our associate training and development programs provide all our employees with the skills and
knowledge to successfully carry out their duties. All employees throughout our hotels attend regular training programs underscoring our commitmentto our greatest asset, our associates.


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