80 million members and growing

The Plateno Club offers a leading edge membership rewards system with a high level of member satisfaction. Rewarding loyalty drives repeat business.

  • Largest loyalty program in China based on 80 million members
  • Mainly consists of FIT business and leisure consumer constantly evolving to use Plateno vertical brand ladder and massive potential to travel globally in the next 5 to 10 years
  • Paid Gold and Platinum card loyalty members account for 36%
  • Nearly 72% of loyalty members aged between 18 and 35
  • Milleniar Traveler First Priority Wish Destination - outside China → first country, Germany

Delivering guests through our powerful distribution system

70% of our bookings come direct from our CRS system. We are focused on attracting Millennials traveling internationally through value at their level of expectation and quality geared towards the market. We have created social media platforms to actively engaged guests and make them loyal members through an innovative membership program, supported by an advanced electronic booking system.

Central reservation system booking channels:

  • Booking website
  • Tablet application
  • Touch mobile application
  • WeChat, WeiboSina, QQ
  • Customer service hotline (CMS) (through the use of WeChat)

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